Ralph Lauren’s Dual Summer 2025 Campaigns Redefine American Luxury and Legacy

This summer, Ralph Lauren is doubling down on its vision of American elegance—offering not just one, but two strikingly different campaigns that together capture the breadth of the brand’s iconic DNA. From the manicured polo fields of the Hamptons to the historically rich shores of Martha’s Vineyard, Ralph Lauren is not just selling clothes—he’s telling stories.

🌊 Ralph’s Hamptons: A Love Letter to American SummerShot by acclaimed photographer Alasdair McLellan and directed by Jacob Sutton, the “Ralph’s Hamptons” campaign is pure East Coast fantasy. Picture it: vintage convertibles, white picket fences, champagne toasts at golden hour. The cast lounges in tailored tuxedos and flowing chiffon like they were born for this life of polished ease. But it’s not just aesthetics—it’s aspiration. “Ralph’s Hamptons” is a masterclass in curated Americana. Every image whispers a story of privilege, permanence, and generational style. Think: old money meets modern taste. This is the lifestyle luxury Ralph Lauren invented—and still dominates.

⚓ Polo Ralph Lauren for Oak Bluffs: Heritage Meets High Style

While “Ralph’s Hamptons” paints a dreamscape, the “Polo Ralph Lauren for Oak Bluffs” collection is rooted in real legacy. Inspired by the vibrant Black community of Oak Bluffs on Martha’s Vineyard, this campaign is history wrapped in design. Collaborating with Morehouse and Spelman College alumni, Ralph Lauren reimagines prep style with deep cultural meaning. Iconic varsity jackets, twill trousers, nautical prints, and embroidered details pay homage to the legacy of Black excellence and coastal community life.Accompanying the collection is a moving documentary, A Portrait of the American Dream: Oak Bluffs, directed by Cole Brown, which explores the personal histories behind the fashion. It’s a rare, beautiful moment in fashion where clothing and storytelling are inseparable.

✨ A Brand in Two Dimensions

What makes Ralph Lauren’s Summer 2025 campaigns powerful is their duality. On one side, a glossy portrait of aspirational wealth and leisure; on the other, a heartfelt tribute to Black American history and resilience. Together, they prove that the Ralph Lauren brand isn’t just about lifestyle—it’s about lives. It’s about telling America’s story in fabric, frame by frame.

Whether you’re drawn to the timeless glamour of the Hamptons or the soul and legacy of Oak Bluffs, Ralph Lauren is offering more than a look—it’s offering belonging.

Where to Shop

Ralph’s Hamptons Collection is available at Ralph Lauren flagship stores and online. Polo Ralph Lauren for Oak Bluffs is a limited collection, launching exclusively through select Ralph Lauren retailers and accompanied by a mini film series on YouTube.

Final Thought:

In 2025, fashion must do more than look good—it must mean something. Ralph Lauren’s twin campaigns do both, elegantly and unapologetically.