Hermès Is Still That Brand: 50 Artist Collabs Deep in 2025 and We’re Only 7 Months In

Last year, we crowned Hermès with our “Best Social Media Posts of 2024” award — and let’s just say they took that win personally. Because now, 7 months into 2025, they’ve already commissioned nearly 50 different artists for their socials. Yes, FIFTY. And no, they’re not slowing down.

While other luxury brands are playing it safe with predictable content and tired influencer partnerships, Hermès is out here turning Instagram into an art gallery. Their feed has become a curated carousel of original works from illustrators, painters, motion designers, ceramicists, and 3D artists — all interpreting the Hermès universe in wildly different ways. It’s refreshing, imaginative, and honestly a cultural flex.

What makes this even more impressive is that Hermès isn’t just cherry-picking trendy artists with big followings. They’re tapping emerging talent from all over the globe — giving underrepresented creatives a platform and a paycheck. At a time when algorithm-driven sameness is choking the creative scene, Hermès is investing in actual vision.

Let’s not pretend this is just about “aesthetic.” This is strategy. While everyone else is begging the algorithm for scraps, Hermès is making its own rules — turning its social feed into a living, breathing moodboard that screams prestige and intention. It’s fashion, but it’s also a cultural statement.

For the art community, this is huge. Forty-nine other brands should be taking notes.And if you’re an artist? Now’s the time to step your game up. Hermès is watching.